your woo words won’t work
As I caress my rose quartz pendant and summon all the love in my heart, I want to tell you that…
… your woo words won’t work.
Let me be crystal quartz clear, I’m not saying your woo work doesn’t work.
It does. Of course, it does. This is undeniable.
But your woo words won’t SELL your woo work.
Your quintessential client does not walk around wanting her soul to be nourished, fifth chakra to be unblocked, Earth Empress energy to be more dominant, inner radiance to be empowered, or to come home to herself.
These phrases never, ever make an appearance in her brain.
Her brain is thinking about how she wants to stop eating donuts, start lifting weights, drink more water, catch up on laundry, tell her mother-in-law to back off, improve her sleep score and keep up with friends on social media. She fantasizes about a holiday that she doesn’t have to plan. She wishes she had more energy, but inevitably, each night is half a bottle of Rose, and bingeing Love is Blind.
This is her inner mind chatter.
And this mismatch is the copywriting mistake of the century.
When you lead with, “Come join my program and learn to nourish your soul,” it doesn’t mean anything.
Because her undernourished soul is ruminating on how she snapped at her 4-year-old twins because they were playing dodgeball with Goldfish crackers in the back seat on the way to daycare.
So if you said, "Come join my program and stop yelling at your kids," her ears would perk up and then you could explain how you can help her with all your magical soul nourishment techniques.
But that initial "hook" has to be her problem in her words. (Sidebar... is there any more anti-woo word than "hook"?)
To sell your woo work and get her interested in your woo solutions, you need to catch her attention with the words she uses.
Check your copy. Check your email subject lines. Check your website header and sub-headline.
Does it speak to the inner chatter of your ideal client's mind?
Work her own phrases into your sales copy and watch the non-woo words sell your woo work.
Now that I've got that off my chest, I'm donning my Sweaty Betty leggings, rolling out my infrared therapy mat in my field of goats and setting up my singing bowls for my daily sound bath... because I know that woo works. ❤️