Hi, Friend.
I’m glad You’ve arrived.
You’re definitely at the right digital address if you’re ambitious and determined to grow your business online. If you seek time and financial freedom, let’s be friends.
HERE’S WHAT I KNOW ABOUT YOU
You’re working hard on your business, but it’s been slower than you’d like. You feel like everyone else has “business” all figured out. Trust me, they don’t.
Here’s what else I know about you:
You’re better at marketing than you think.
You want to grow a bigger audience but don’t know how.
You work really hard but are not making enough money.
You have a sense that there’s more to achieve, but not sure what that means.
Am I close?
{free} launch school
A 4-day free email course to teach you how to master the mindset and strategy of launching online.
now… back to the about page
(Following the “rules” and writing in 3rd person)
Sandy Connery, co-founder of Hey Marvelous and And She Coaching, has been a serial entrepreneur for over 30 years and has no problem reinventing herself.
After graduating from the University of Waterloo with a degree in biomechanics, the only job she could get was a receptionist for a chiropractor. She was terrible at it.
Then, in her first “real job,” she began training as a Pedorthist and learned to analyze gait in a clinical setting. She quickly set up her own practice and enjoyed having a solopreneur business with no income ceiling. The more clients she saw, the more money she made. Mind blown.
Next, she moved west and opened a brick-and-mortar location that combined a gait analysis clinic with a footwear store. For 13 years, she built the business to multi-million dollars until she no longer wanted to tie up sixty-year-old men’s extra wide runners or advise middle-aged women why their heels hurt every morning. She sold her shares to her partner and binge-listened to Pat Flynn of Smart Passive Income and declared, “I want passive income too.”
So, she switched from footwear to software. She built a software platform for networking groups with a new partner/developer and $16K in pre-sales from her first 6 clients. It was during that period that she met Jeni Barcelos, her current partner in Hey Marvelous.
Their fateful meeting occurred on a small college campus in Colorado Springs while attending an event to learn how to build software companies. During a breakout session, their eyes locked across the room full of Elon-loving, hoody-wearing dude-bros, and they became instant best friends. But Sandy had a dark secret. Jeni’s company was in the yoga niche, which Sandy thought was a whole lot cooler than networking groups. Sandy was deeply jealous of Jeni’s niche and, deep down, wished she had started that company.
As luck would have it, Jeni’s software company, Hey Marvelous (Namastream, at that time), was accepted into a business accelerator, but the condition of acceptance was that she find a co-founder. The decision for Sandy to join Hey Marvelous was made one evening while Sandy balanced her Macbook Pro in the crook of her elbow, serving burnt store-bought pepperoni pizza to her young son while the smoke alarm blared. Full working mom chaos.
Joining Hey Marvelous for Sandy was a turning point. She locked arms with her new partner, and they ventured into the startup world full of hope and excitement. They talked to investors because that’s what you’re expected to do if you run a technology company, but the excitement quickly morphed into confusion with a touch of disgust. The thought of giving equity away to strangers and the pressure to grow at a ludicrous rate felt wrong. All wrong. They made a decision not to raise money and decided to figure out another way to fund their company. They waved goodbye to the investors, lawyers and cap tables and chose to self-fund their company.
Sandy and Jeni took what they knew, which was the ins and outs of making money on the Internet, and created coaching packages for their early software clients to launch and sell online programs. It worked. Clients started launching and bringing in some money, and a new business was born. Along the way, Sandy became a Certified Life Coach and got her Certification in Advanced Feminist Coaching (that means she can officially blame the patriarchy for pretty much everything).
Today, Sandy heads up the And She Coaching company with the mission of getting more women earning six figures by exposing how their beliefs are keeping them in cycles of people-pleasing, self-doubt and perfectionism. It’s a unique blend of online strategy mixed with mindset work (Secret revealed: everyone thinks they need the strategy, but they actually need the mindset.)
Sandy is still waiting for passive income.
When Sandy is not writing emails, coaching clients, or planning podcast episodes, she is either yelling at her border collie (he’s one of those reactive dogs), reading about how bees democratically select their new home when they swarm or hovering over her now teenage son trying to see if he needs her for anything. He doesn’t, but he does still eat store-bought pizza.
Sandra lives in Calgary, Alberta, Canada, where she grew up and spends weekends on her father’s land in the foothills of the Rockies. There, she helps tend a garden the size of Montana and asks the bees to share the secret to the Universe. No answers as of this writing.
official bio
Sandra Connery is a former biomechanist turned software founder and mindset coach.
She is the co-founder of Hey Marvelous software and And She Coaching. She has helped thousands of movement-based practitioners simplify their wellness business and set them on the path to six figures.
She hosts a top-rated podcast, And She Spoke Podcast, with her business partner and bestie Jennifer Barcelos and is one of the original podcasters for women and business.
6 random facts about moi
I have 2 beehives
Every summer, in the foothills of the Rockies, I am responsible for about 40,000 bees. Tending hives forces me away from screens and into the field. It’s sticky, hot, physical, and expensive. But there is delight in the physical work that I don’t get working online. I also have more books on ecology, bee physiology and disease than any human should have.
Partnerships are my jam
I’m on my third million-dollar business, and in every one, I’ve had a partner. For some mysterious reason, I excel at partnerships. There is something about the collaborations, shared ideas, supporting one another and that partnership mentality, I bring into every coaching relationship.
I used to watch people walk for a living
I have a biomechanics degree, and in my first business, I analyzed gait and built custom shoe inserts to minimize excessive motions and resulting injury. Part of that clinic was a footwear store, and my favorite part of my job was to travel to shoe shows and purchase footwear for our retail location. I’m still shoe-obsessed.
i built my first software company at the age of 45
After running the brick-and-mortar shoe store, I wanted out of the time-for-money game. I decided to start a software company because I loved the idea of “passive income.” Well, the joke’s on me because no income is truly passive. But through building this first software company, I met my current partner in Hey Marvelous, Jeni Barcelos.
I am a feminist mindset coach
As I helped women grow their online businesses, I noticed a pattern of the clients saying they wanted to grow, sell, market, and talk publicly about their work, but they wouldn’t take action. People-pleasing, self-doubt and perfectionism got in their way every time. Understanding and exposing the deep societal programming that leads to these beliefs and behaviours is key for all women to reach their six-figure revenue goals (and beyond).
We built hey marvelous without Venture capital
There is a typical path for most software start-ups that involves raising money from investors, spending the money, and raising more money. All the while chasing hockey stick growth and unicorn status. We said no to all of it and did it our own unique way. We identify as zebras (which is a real animal), not unicorns.
got a q? LET’S CHAT.
Hit me up at hello@andshe.co